USA Rice and P.F. Chang’s Partner for RiceGiving  Promo Once Again

Eat at P.F. Chang's this month
in support of Feeding America
ARLINGTON, VA -- For the second year in a row during September’s National Rice Month, USA Rice is partnering with P.F. Chang’s, a major user of U.S.-grown rice, to raise awareness about rice grown in the USA and to help fight hunger in America with a food-raising campaign called RiceGiving.  Created by USA Rice and leveraging the national food bank network of Feeding America, the RiceGiving program is expected to donate as much as 200,000 pounds of U.S. rice which will provide 2 million servings of rice to people in need.

“P.F. Chang’s was so pleased with the results of last year’s program and the positive feedback they received that they decided to sign-on to the RiceGiving campaign again this year,” said Katie Maher, director of domestic promotion programs.  “But this year, they’re presenting the campaign as ‘A Bowl for a Roll,’ so for every sushi roll ordered at P.F. Chang’s this month, a serving of U.S.-grown rice will be donated.”

P.F. Chang’s is promoting the RiceGiving program in their 210 restaurants with tabletop signs as well as special promotional pens filled with U.S.-grown rice that will be distributed with each diner’s check.  They also created a dedicated rice webpage to promote RiceGiving and their new Farm to Wok™ rice video, featuring Arkansas rice farmers Dow Brantley and Jennifer James.

The newly released video beautifully captures the artistry of rice farming and tells the story of the U.S.-grown grain that is integral to so many of the dishes featured on P.F. Chang’s menu.  The video further emphasizes P.F. Chang’s Farm to Wok™ philosophy of sourcing the highest quality ingredients and preparing them in a scratch kitchen.  P.F. Chang’s restaurants use real, whole ingredients to make their recipes every day.  These ingredients are intentionally chosen for their flavor and unique nutritional benefits, helping P.F. Chang’s create the purposefully simple recipes that their guests have come to know and love.

“America’s rice farmers are a part of this story,” said Michael Osanloo, chief executive officer of P.F. Chang’s.  “RiceGiving allows us to work together to express our shared values in the kitchen and throughout communities across America.”

USA Rice President & CEO Betsy Ward is impressed with P.F. Chang’s commitment:  “We’re excited to continue and expand our partnership with P.F. Chang’s.  It’s a natural fit because 100 percent of the rice they serve is grown in the U.S. and they’re enthusiastically telling their guests about it.  We’re looking forward to another successful RiceGiving program celebrating National Rice Month 2016.”